Gourmet Chocolate Bars

The Golden Ticket that grants five "lucky" children the chance to visit Willy Wonka's chocolate factory is hidden inside the famous chocolate bars, with the candy serving as a catalyst for the whole story. Still, there were a few promising signs that the beloved candy bar could return. For one, Ferrero released a line of chocolate bars based on their beloved candies in 2022. And second, the release of the musical "Wonka" — starring Timothée Chalamet — could kick start another Wonka Bar campaign, as has been the case with previous movie adaptations. In 1971, a film production company teamed up with Quaker Oats to make a movie version of Roald Dahl's beloved children's book. Part of the problem with Quaker's Wonka Bar strategy was that the 1971 film simply wasn't very popular in its initial release.

However, these real Wonka Bars stopped being sold in January 2010 because they weren't selling very well. These include Willy Wonka & the Chocolate Factory (from 1971) and Charlie and the Chocolate Factory (from 2005). There's even a play called Charlie and the Chocolate Factory the Musical (from 2013) where they appear. Each movie and play shows the Wonka Bar with different wrappers.

Wonka chocolate will be available in three flavours - Millionaire's Shortbread, Crème brûlée and Chocolate Nice Cream. "Willy Wonka as a brand is synonymous with deliciously imaginative confectionery all over the world." The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. If I had access to a colour printer the design and making process would likely be very simple. However, I do not, so all of the elements of decoration on the wrapper had to be individually cut and then carefully applied. Though this made for a much longer making process, the results feel really substantial and tactile.