# Breaking Down Web Design Investment in KSA

Recently, a retail chain spent over 200,000 SAR in conventional advertising with disappointing outcomes. After shifting just 30% of that spending to mobile marketing, they experienced a dramatic growth in customer arrivals.

Recently, I observed as three rival companies spent significantly into growing their operations on a certain social media platform. Their efforts failed spectacularly as the channel proved to be a bad match for our sector.

For a culinary business, we created a content campaign showcasing traditional Saudi hospitality, which achieved engagement rates five hundred sixty-seven percent better than their earlier generic content.

A few months ago, a merchant complained that their email marketing initiatives were generating disappointing returns with readership below 8%. After applying the strategies I'm about to share, their visibility improved to 37% and purchases grew by over two hundred percent.

The improvements featured:
* Prominent showing of physical presence information
* Inclusion of preferred payment methods like STC Pay
* Clear return policies with Saudi applications
* Local assistance options

I advise categorizing competitors as:
* Primary competitors (offering nearly identical solutions)
* Peripheral competitors (with partial similarity)
* Potential disruptors (new businesses with innovative potential)

My cousin Khalid initially chose the most affordable offer for his company website, only to find out later that it didn't include content creation – causing an extra 8,000 SAR expense for professional content creation.

Initiate by identifying ALL your competitors – not just the well-known ones. Throughout our research, we found that our most significant competitor wasn't the famous company we were watching, but a recent business with an unique model.

In a business networking in Riyadh, I questioned 17 entrepreneurs about their website development experiences.