Oura Sells its Millionth Ring

We love huge, round numbers here in hardware land. Hitting one million of anything is a formidable feat, let alone one million $399 good rings. It’s too soon to recommend that Oura has permanently transformed the wearables house, but in a time when things have calcified across the smartwatch kind issue - and one specific smartwatch in particular - it’s price noting when a startup arrives on the scene to shake things up. It’s protected to say that Oura was amongst those startups that managed to get a lift from the pandemic, regardless of a excessive value tag. The system is much less of an active health tracker than it's a well being monitor. Its vitals tracking and unobtrusive kind factor earned the company offers with a number of sports activities leagues, ranging from NBA to NASCAR. There are few larger-profile fingers you’d need your product on. These partnerships coupled well with some research studies around things like the product’s built-in temperature tracking.



At the tip of 2020, Nature revealed a study titled "Feasibility of steady fever monitoring utilizing wearable devices," highlighting how the system is likely to be used to detect changes in physique temperature - and probably spot a COVID infection early on. "Oura was the first wearable to deal with sleep as a result of we knew from Day 1 how much it impacts different elements of our health," says COO Michael Chapp in a blog publish. "And what we measure, we are able to improve. Analysis shows a direct correlation between chronic sleep deprivation and disease. Oura wasn’t the primary smart ring, nor is it the final.